Introduces nudge theory for actionable behavioral insights
Provides simple steps to retrain cognitive habits for creativity
Offers practical strategies for fostering original thinking
Accessible language suitable for adults
Combines self-help and business perspectives
Summarized by Shop
Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use 'nudge theory' to unleash your innate originality. A new behavioural science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book.