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Experience the rich and addictive aroma of our broody best selling fragrance, Charcoal. Discover buildable, flameless fragrance anywhere you desire a discrete boost of scent. Spray 3-5 times lightly into the air to infuse your room with scent. Product can be sprayed directly into the air or onto curtains, cushions, or any surface that is
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My New Favorite Home Scent
I absolutely love the Charcoal scent! It’s warm, sophisticated and a little smoky without being overpowering or too sweet. The room spray is perfect when I want an instant refresh, and just a few sprays make the whole room smell amazing.
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Tara · August 18, 2026
Room Spray is the best.
I use this product in my car. I couple of blasts of Charcoal really make the car smell nice. It also tends to mask other car smells, so I’m calling this product a replacement for the little “Christmas tree” things that hang from your rear view mirror. Apotheke is such an innovative company and such a great part of the community of Red Hook. I especially love Sebastian Picasso for all that he did during the Great Fire on Van Brunt. He should get a new car so he too can use the room spray.
