IP

It's Pure

Visit store

It's Pure

4.5 (123)

It's Pure Organics Clarifying Pre Colour Treatment

Name: It's Pure It's Pure Organics Clarifying Pre Colour Treatment - It's Pure Organics Clarifying Pre Colour Treatment
Brand: It's Pure
SKU: 40957291036811
Price: 11.94 USD
Availability: InStock
Rating: 4.5625 (24 reviews)

4.5 (1,234)

Sold 100+ last 30 days

20% off first order

$11.94

Quantity

One time purchase

$11.00

Subscribe & save

Save 5%

$10.45$11.00

Delivers every month

Color

Black

Quantity

Description

Before you dye your hair, and especially if you use a silicone-based conditioner, we recommend you use this clarifying treatment to achieve the best results. It ensures no oils or residue remains on your hair that can inhibit colour uptake ...

Reviews

4.6

32 ratings

Clarifying Pre Colour Treatment x

Loved this xx Smells wonderful Made my hair super clean . Rub well to emulsify before applying to hair - best you can. Enjoy the process x

Anonymous · June 11, 2026

Surprisingly effective

I was a little sceptical about using this product but I was pleasantly surprised by the results. I left it on my hair for 7 minutes and then rinsed off. The final colour result was significantly deeper than precious attempts and I have been using Its Pure to colour my hair for many years. Will buy again.

Katherine · March 16, 2026