Light to medium coverage evens skin tone for a natural look
Enriched with hyaluronic acid to instantly hydrate and plump skin
Fragrance-free and vegan formula suitable for sensitive skin
Second-skin feel for effortless, long-lasting wear
Available in 19 shades for precise skin matching
Summarized by Shop
Fresh, healthy-looking skin never goes out of style. Fresh Skin Foundation is for those who love a naturally radiant complexion with comfortable, buildable coverage that looks like skin rather than makeup. Its lightweight formula blends seamlessly, helping to even skin tone and soften imperfections. WHY IT WORKS
Medium buildable coverage
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Product Form
Liquid
Dispenser Type
Bottle
Coverage Level
Light to medium
Finish
Natural, radiant, luminous
Suitable for Skin Type
Normal, dry
Certifications
Vegan, dermatologist tested, paraben-free
Summarized by Shop
4.8
91 ratings
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This was a gift for my daughter who has trouble finding a match in any foundation brands. She loves it, it's not only a perfect match but she feels like her skin has improved and I see that her confidence has been boosted. Thank you Ayu.
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Carmel · August 14, 2026
I have been using this make up for me. I went into your store in the kildare outlet village to get colour matched. The staff are so friendly and helpful. I can honestly say I will never use another foundation
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Emily · August 12, 2026
I love Ayu foundation fresh face, it blends well, looks very natural and you only use a small amount at a time. It is my favorite and has been for almost 4 years. Try it, you'll love it.