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One time purchase
$19.00
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True, hot-pink
Semi-Perm
16-24 washes
Most vivid on level 10 hair
This shade glows! It is UV-reactive.
Our clean & vegan semi-permanent hair dye combines salon-grade pigments with a nontoxic formula that deposits ultra vibrant color. Our semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning with a high-
4.9
176 ratings
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INCREDIBLE COLOR ❤️💕✨ I'm obsessed! Have used other diy hair color in the past, and this is the best ever! it's gentle, smells amazing, and seems to last a while (I've had it about a month now and minimal fading with cold washing). I did a mix of rock lobster, ex girl, & duhast
A
A · September 25, 2026
Great color payoff
Really like the consistency of the formula, easy to apply, and color really does LAST.
I
Isabel · October 24, 2026
AMAZING!!!
This is the first vibrant color that was so easy to do and looks incredible!!!