Lengthening and volumizing formula: Enhances lash fullness and projection for a dramatic look
Soft molded brush: Ensures precise, effortless application from roots to tips
Smudge and flake resistant: Maintains color and definition throughout the day
Vegan, gluten-free, and cruelty-free: Suitable for sensitive skin and ethical consumers
Available in multiple colors: Offers brown, blue, purple, and black shades for versatile styling
This obsessively clean, vegan, and cruelty-free mascara achieves ultimate lift, length, and volume and supports stronger lashes. Its soft, molded brush makes application effortless, so you can easily define lashes from roots to ends with rich, smudge-proof color.
Go ahead, think BIG! This magic Gluten-Free, Vegan, Cruelty-Free Blue, Purp
Formulation
Liquid
Brush Shape
Soft molded, sometimes double brush
Dispenser Type
Tube
Shades
Brown, Blue, Purple, Black
Net Weight
10 ml (10 g)
Shelf Life
12 months after opening
4.4
34 ratings
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Purple mascara
I like the color BUT, it doesn't stay on at all, and when I say it doesn't stay on I'm only expecting 2 or 3 hours...
J
Jo · April 20, 2026
Love This Mascara!
I loooove this mascara, especially the blue color. It's bright and perfect for my vibe. The formulation is excellent for my skin issues and glides on easily. I never break out in a rash when I use this mascara and I have with so many other brands. I have also tried the purple. It's not as bright as the blue but still a lovely color if you have the right style for it!