Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + earth mineral-derived ingredients.
Color-safe
Safe for the most sensitive skin
More loads per jug than common detergent
Can be used in regular or HE (hi...
Reviews
4.6
479 ratings
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Custom detergent
In our effort to go as non toxic as possible in our home, this detergent has been a life saver. My skin is sensitive and most commercial detergents like Tide cause breakouts, welts and crazy itching. Rustic Strength detergent did none of that, is non toxic with the added bonus of smelling great and keeping our clothes clean. The only thing I don’t like is that I don’t have a refill location close enough to warrant driving more than an hour. Great product, customer service. This company and products are part of our household from now on!!
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Hollie · 5 days ago
Highly recommended
This is the only laundry detergent I will use. I'm so happy to have found this company that cares about using quality ingredients that are safe.
I just started trying custom made scents and I love it. The blends are perfect. The scent is not overpowering, cleans your clothes and has no harmful chemicals.
I highly recommend this company!
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Brandy · May 23, 2026
Honestly - the only laundry detergent I will use!!!
I wanted to start reducing the negative impact that laundry detergent and the bottles it comes in, on the environment. I saw an ad for Rustic Strength on my Pinterest feed and have placed many orders with them. I appreciate the low environmental impact of their packaging and the higher quality of their products. I buy exclusively from them now for ALL of my cleaning supplies (laundry, kitchen, bath, etc.). Thank you Rustic Strength!!!