Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + earth mineral-derived ingredients.
Color-safe
Safe for the most sensitive skin
More loads per jug than common detergent
Can be used in regular or HE (hig...
Reviews
4.7
488 ratings
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Terrific
I am so pleased with the detergent and the hand soap. I can get them both in my favorite scent and they both work great. I mix my hand soap with water and put it in my foaming soap dispensers. They don’t irritate our skin or smell too strong and they do their job.
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Bonnie · August 1, 2026
Laundry Room Staple!
We purchased Rustic Strength 5-gallon Laundry Detergent after initially purchasing a small container from a local shop. We could not be more pleased! We live rural with hard water so also purchased Washing Soda to go with. Powerful stain/odor removal, fabric protection, fresh and varied scent options, yet gentle on clothes, and concentrated for effective cleaning with each wash. The refill options and supporting a local, family-owned business with connections and access in our Midwest region are top priorities for us as well. Rustic Strength is a must have!
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Customer · July 30, 2026
Missouri’s best natural products!
After trying many different natural laundry detergents, I found Rustic to be the best! All natural, gets our clothes very clean & chose your own scent! So happy to have found this company & all of their products!