The title is good. It is catchy and conveys the topic well.
While the content is very important and well documented, it is too much like a paper one would submit to a peer-reviewed journal. The average reader will quickly lose interest in all the methods and dry data. I bought a number of the books in order to give them to local libraries, but I will put a notice at the front of the book that the last paragraph of most chapters summarizes that chapter. I hope that this will help people read enough of the book to learn about this important topic and take action. I am disappointed that the book is so dry.