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1
One time purchase
$12.00
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Description
Purple AF is a rich, true purple shade that works well across different hair levels, from platinum to light brown. It delivers vibrant color on lighter hair and deep purple tints on darker hair.
Why You’ll Love It: DIY Formula – Easy at-hom...
Reviews
4.8
380 ratings
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Best purple hair dye!
I've been using Arctic Fox and this shade for years. It's the best and I will never use another brand again. It has saturated colour and leaves your hair conditioned. Also, some brands fade a weird shade of blue, but this one fades a soft pink. Plus it's easy to cover pink up when you re-dye your hair. Overall a good purchase if you're looking for a vibrant purple.
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Laura · June 17, 2026
Works great!!
I dyed my hair without bleaching first (I have dark blond hair) and the purple showed up wonderfully. It was very vibrant!! It’s lasted several weeks (it does start to fade by around the seventh wash but only slightly) the color stays visible for a long time.
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Ava · June 14, 2026
Love this hair dye first time using it my hair was reddish purple before dying. this is not a red purple its a blue purple its so much better then a red one !!