Daily whitening with enamel-strengthening benefits.
Our UK-made whitening toothpaste combines Hydroxyapatite with a gentle, SLS-free formula to help lift everyday stains, strengthen and remineralise enamel, and leave teeth feeling fresh and clean.
Designed for daily use, it delivers effective whitening while remaining gentle on sensitive ...
Reviews
4.7
186 ratings
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1
Will continue to use (on 2nd tube) as giving good results. Happy customer
M
Morag · August 12, 2026
The pro whitening toothpaste is brilliant. It leaves my teeth feeling clean and noticeably brighter without any sensitivity
A
Alison · April 7, 2026
No noticeable difference. Only been using it a week.