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Quantity
1
One of the most in-demand colours from Directions, Deep Purple is here to captivate with its intense purple coverage and blue undertones.
Soft, silky hair never goes out of style. That’s why all Directions colours contain a conditioning form...
Reviews
4.9
7 ratings
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Great product fast delivery
K
Kimberly · January 16, 2025
Best Purple Colour and Brand - after trying so many over the last 20 years!
The truest colour (deep purple) and vibrancy and lasting power of all the dye's I've tried. Pics are from 2003 and 2023. So you can see I've been dying my streak for a long time. This colour (2023) is the best).
M
Michelle · September 17, 2024
A vibrant deep purple
Very impressed by the colour and coverage of Deep Purple. My hair was pre-lightened apart from the roots, and although the greys didn't take the colour very well, the dark parts were tinted just enough for it to blend nicely. The amount in the jar was perfect for my medium length hair, but if your hair is longer, I recommend two jars. I was pleasantly surprised by the vibrancy of the shade, as I was expecting it to be close to black.