300+ pages of in-depth data on distilled spirits sales and consumption for accurate market insights
Covers every spirits category for a complete industry overview
Includes 12-year history of consumption listed by state for trend analysis
Breakdown of advertising expenditures by brand and supplier for competitive benchmarking
Ranking of the top 150 spirits brands for industry leadership identification
Summarized by Shop
Publication Date: July 2020
For more than 50 years, the Liquor Handbook has been the most authoritative, reliable and accurate source for information on annual distilled spirits sales and consumption. The 300-plus page volume offers detailed data on every spirits category, a ranking of the industry's top 150 brands, a breakdown of adverti
