Magic Charm | HAIR DYE [118ml]

I wish it held better

Really beautiful colour. Goes on quite dark which and after first rinse it stays a deep purpley colour which I love.. but after a week and I wash my hair it fades into this pinky red colour. I got sent the old formula so I wonder if the new formulas deep/dark colour holds better

Love this product

great dark pink with unexpected blue regrowth

the colour transfer was brilliant, and the formula wasn't runny which is really impressive, and the longevity of the colour exceeded my expectations as it stayed in my hair for up to 10 weeks for application on natural blonde hair. if there is only one thing that occurred when using this colour is that the pigment got into my scalp and with 5cm of regrowth did I find out that my hair was growing out blue. (I found out because my mum was doing an experiment relating to DNA sampling from hair I let her borrow a strand of my hair which was dyed and her instructor pointed out that the blue pigment was in fact my natural regrowth but the rest of the strand was this shade of pink *the blue regrowth only works when you dye your hair every 1.5 weeks btw*) and even after 10 weeks my hair was still growing out blue but other than that I recommend this colour for anyone who wants a dark pink that is still a little bit vibrant.