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One time purchase
£24.00
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THE ULTIMATE EVERYDAY MASCARA.
It won’t make you feel like Angelina Jolie. It won’t get you that pay rise or get you on the next rung of the ladder, and it won’t change the patriarchy. You can do all that by yourself. CODE VLM is just a mas...
Reviews
4.7
990 ratings
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Favourite Mascara
I have tried so many mascaras over the years and this is far and away my absolute favourite. It goes on smoothly and doesn’t clump but still gives me great volume in conjunction with the FFL. I have tried all three colours and love them all but my favourite is definitely the blue, it’s slightly softer than the black and is not obviously blue.
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Marian · May 28, 2026
Love the mascara! I have all 3 colours after trying the black finding at last a mascara that stays on the lashes all day and doesn’t smudge but is so easy to remove. The blue is really special, once on gives just a tiny hint of colour. Fabulous!
K
Kim · May 28, 2026
Sarah's heartfelt email for support, worked for me!
After Sarah's heartfelt email for support, I bought some mascara with 50% discount.
I usually wear brown but thought I would try black. Its great just as I thought it would be, gentle, no clogs, no runny eyes. I am a newcomer to code beautiful, have the lash primer FFL, mascara VLM , lift lid enhance LLE & lip intense LIP all of which I am very happy with & will look to buy again soon.