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Not sure which shade to choose? Try our Foundation Shade Finder Shop our foundations with confidence. If your shade isn’t perfect, exchange it within 60 days for one that’s more you.
I AM MAGIC Velvety Matte Foundation is a flawless foundation, and we think it's the best full coverage foundation! The I AM MAGIC formula equates to lightwe
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Woooo!! Big time staples in my life! Since 2019, still comfortable, compliments, and wonderful. I have 740 but is a bit more on the yellow tone for my "Princess Vampire, porcelain tone" 😄 710 had more pink in it. In the picture, you can see on my pallet 710 is different then 740! Buuut in the little jar mixed they are hard to tell the difference. So 710 is my summer foundation, and it I need a bit lighter for winter, I'll mix a bit of 710 and 740. Hope this helps ^_^