300+ pages of in-depth data for distilled spirits sales and consumption
12-year historical consumption trends listed by state for each category
Ranking of the top 150 spirits brands for industry insights
Breakdown of advertising expenditures by brand and supplier for market analysis
Major market demographics and performance category development indices for strategic decision-making
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Publication Date: July 2019
For more than 50 years, the Liquor Handbook has been the most authoritative, reliable and accurate source for information on annual distilled spirits sales and consumption. The 300-plus page volume offers detailed data on every spirits category, a ranking of the industry's top 150 brands, a breakdown of adverti
