normcore | signature conditioner

Amazing!

After never being able to find products that did what I needed, I took the hair test on Amika and this line was suggested. Couldn’t be happier with the difference I’ve seen, starting with the very first wash. Will definitely continue to buy!

Absolute favourite conditioner

I was an Olaplex devotee for years but felt like I needed to switch. I received a sample of the soulfood hair mask awhile back and fell in love with it, so I figured, why not try the regular conditioner. I love it 🥹 It's super lightweight, and you wouldn't be faulted for thinking that it couldn't possibly stand up to dry climates or dry hair, but it does for me [while also not bogging down my hair in the summer humidity]. Even with super calcified water, my hair feels really nice and soft after using this. Highly recommend.

It really is the best

my favorite conditioner out there! It all started with a sample for my birthday last year, and I have been hooked!!! Leaves my hair moisturized but non greasy! Smells amazing and even the smaller ones last a good amount of time, since you only need one pump.