This is the product description text that will appear here.
Quantity
1
One time purchase
$12.00
Subscribe & save
Save 10%
$10.80$12.00
Delivers every 30 days
Description
Ritual is a luxurious burgundy hair dye with deep jewel tones for a velvety, red velvet look.
Why You’ll Love It: • DIY Formula – Simple, mess-free application • Hydrating & Deep Conditioning – Keeps hair soft and healthy • Long-Lasting...
Reviews
4.6
409 ratings
5
4
3
2
1
perfect for mixing with wrath!
I mixed this with wrath and orginally i did a strand test and it was fine, Color turned out super vibrant and it added more depth rather than if i was to use wrath on its own, next time i will be adding more ritual though so I can fix the pink (came out a little too pink since I probably added too much wrath to the mixture)
H
Helen · July 26, 2026
Beautiful colour Ritual
I have faded black hair, I put ritual over the colour and left it for a few hours and the payoff is the richest, deepest cherry cola coloured overtone. Beautiful! Consistency/feeling is thick enough and viscous enough to go on easily on dry hair. The smell is glorious. Just perfection for me.
E
Elle · July 7, 2026
Artic Fox Ritual Color
I use Artic Fox "Ritual" color for over a year now. I like the color very much and I have sooo many complements on my hair from strangers, men and women who are young, old, and in between. This keeps me very happy and gladly using it consistently!