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We set out to modernise matte foundation. Choosing matte usually means one thing: shine controlled, pores blurred, oil managed. The trade-off was heavy formulas that solved for shine and forgot the face underneath, flattening everything in the process. Matte Custom Foundation doesn't ask you to compromise. It's a soft-focus finish that st
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Amazing colour match and beautiful coverage
I’m really impressed with the Matte Custom Foundation. The colour match is absolutely spot on and blends seamlessly into my skin. The coverage is excellent without feeling heavy or looking cakey, and although it’s matte, it still looks natural and skin-like.
It wears really well throughout the day and doesn’t noticeably change colour or separate. If I’m wearing it from morning right through into the evening, I do find I need to blot my T-zone to take away some shine, but the foundation itself still looks good underneath.
It also sits nicely over my pores and gives my skin a smoother appearance. Finding the right undertone can be difficult, so I’m particularly impressed with how accurate the personalised shade match is.
Definitely one I’d repurchase.
J
Jajvinder · September 1, 2026
Brilliant foundation
The foundation is perfect for my skin tone. It goes on easily with no imperfections. Have bought 3 shades as first was a bit dark so I kept this for when I have a tan. The other two shades are very similar but ordered a different variation. No lines visible. Excellent
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Jacqui · August 10, 2026
Foundation
Received my foundation and was happily surprised by the true match to my skin .