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1
One time purchase
$19.00
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$19.00
Delivers every month
Fast Whitening. Repairs Enamel. Stops Sensitivity.
Our original magic formula. Free from Fluoride, SLS and Titanium Dioxide. 100% Recyclable. Made in Yorkshire.
Toothpaste, but magic:
Hydroxyapatite: our magic ingredient and the mineral enamel is made from. Repairs enamel + stops sensitivity + restores enamel's original gloss. All-i
4.8
172 ratings
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This stuff is brilliant. Just sad I didn’t find it sooner. Definitely worth the hype. Has made such a difference, less plaque for sure. Am going to stock up!
K
Kerri · September 28, 2026
Honestly can’t explain the difference this toothpaste makes,teeth feel so clean and instantly look brighter even after first use,I have ran out and even after a few days can tell the difference in my teeth,need to reorder asap,you won’t be disappointed,highly recommend
K
Kelly · September 20, 2026
When I first ordered I made a mistake and ordered the regular toothpaste instead of the fluoride free. I contacted customer service and they immediately changed over my subscription and sent me a replacement for the toothpaste I wanted. My teeth feel clean and the toothpaste tastes good. Vegan and cruelty free as well which is great to see I would always rather buy something from a more conscientious and sustainable brand. Great service great product