Our newest edition to the Magic Family, Magic Mauve is launching in a newly designed lipstick case, only for the Magic formulas. It's designed to protect the shades from heat and cold of transit.
Magic Mauve - 1970 takes inspiration from the iconic deep colors of the era - 1970 appears black in our gorgeous gold tube, and then shifts w
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A Marvelous Mauve Indeed
I love my unique mauve shade that this lipstick creates when I put it on. I think it’s one of the better color changing lipsticks I’ve ever had. It feels great and it looks great. I keep this one in my purse as my go to lipstick if I don’t have any on and I want to just look a little fancy or feel a little better about myself.
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Ruth · 5 days ago
Moisturizing and Color Stays Put!
Exactly what the title suggests: this lipstick is extremely moisturizing and the color payoff is amazing! Even when the actual lipstick has worn off, it still leaves a very natural looking tint.
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Katherine · October 31, 2026
True magic
I personally love lipsticks that I can treat rudely. If I eat and drink and rub it; it fades beautifully, like a stain. It also layers with other colors in an amazing way. An outline of Raven Black with this in the center is my new holy grail.