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ENGINEERED, NOT HOPED FOR. — First Edition 2026
87 chapters. 8 parts. Everything André Franklin learned building Engineered By Dré from zero into a brand that did $1M+ in revenue year one.
This is not theory. This is the actual framework...
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This book is a 5 star, and it's definitely worth more than $50. If you just now coming into the game or been in it for some time I recommend it 100%. I would've easily paid $500-$1000 for this book, and I been running my brand consistently for five years so that should tell you something.