Neutralizes brassiness for cooler, brighter blonde and silver tones
Deep hydration with cupuacu butter restores softness and elasticity
Nourishing care supports shine and manageability
Strengthens hair with oat protein to reduce breakage
Plastic-free and travel-friendly for eco-conscious routines
Summarized by Shop
Brightening • Toning • Luminous shine
Brighten and tone for luminous, healthy hair — naturally. Illuminate is a solid purple shampoo bar crafted to help neutralize brassiness and enhance brilliance in blonde, silver, and highlighted hair. Handcrafted in small batches, this bar blends the deep moisture of cupuaçu butter with the restorativ
