Vegan formulation: Offers a cruelty-free option for ethical beauty routines
Blurring balm: Smooths and conceals fine lines for a flawless finish
Plumping effect: Enhances lip fullness for a more defined look
Conditioning ingredients: Nourishes and hydrates dry or flaky lips
Long-lasting base: Ensures lipstick wear stays fresh and even
Now in a new, even better vegan formulation, our blurring balm-primer will transform how your lips look and feel when wearing your favourite lipstick. Plump & Prime ensures a flawless lip contour by smoothing, filling and priming. It's for all lipstick-lovers, but particularly if you have dry lips, thin lips, flaky lips, or are concer